The Majority of the apps suggest contents and services based on your location. Sometimes this might have helped us in certain situations. But what\’s the reason behind the rise of such location aware app? It\’s very simple! These maps and location services enhance interactions between customers and businesses, which ultimately allows the businesses to be more profitable.
According to statistics, the location-based services market was a $36.2 billion revenue making market in 2019 and is expected to cross a value of $126.4 billion by 2025.Features like GPS route tracking, mapping, navigation, Geo-targeting, determining a userâ€™s location, and estimating travel times are commonly integrated into apps. These features have already proven handy in delivery, logistics, and other service industries.Â
The Global Positioning System (GPS) determines the geographical position of a user with the help of satellite systems. GPS gives you both accuracy and speed. But there are some drawbacks, such as high battery consumption and as well as loss of signal due to obstructions of objects.Â
Cell Identification (Cell ID) lets you determine a userâ€™s position based on signals from cell towers sent to the deviceâ€™s GSM/WCDMA/CDMA modem. This works even when GPS is lost but the drawback is that itâ€™s far less accurate than GPS. The determination of a location depends on how close the device is to a cell tower.
The user\’s location is determined by mapping nearby Wi-Fi hotspots to a hotspot database. The userâ€™s geoposition is determined based on the signal strength indication (RSSI), which is similar to the Cell ID method, only Wi-Fi signals are used instead of cell network signals. With Wi-Fi positioning, you can rely on defining a userâ€™s geolocation and donâ€™t have to worry about battery drain. Drawback is that you need a number of hotspots to accurately define the userâ€™s position.
Bluetooth Low Energy (BLE) uses devices that sends signals to usersâ€™ devices via Bluetooth. Small BLE devices that work on batteries are easy to install and commonly used indoors. The accuracy of geopositioning in this case is really high.
In 2018, Google combined its 18 standalone APIs into three products: Maps, Places, and Routes, which made it even simpler to implement location awareness into an app. To work with most of these tools, you first need to get an API key: a unique identifier used to authenticate requests from your app.Â
You can add maps based on Google Maps data to your application, customize those maps. Maps includes:Â
The next one is Â Routes, which allows users to build the best way from place A to place B and accumulate data about traffic and road accidents. This product consists of three APIs:
This lets developers access Googleâ€™s huge database of more than 100 million places all over the world. It includes –
Geo coding API that converts addresses into location coordinates (and vice versa)Â